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Survey: Canadian Consumers Prefer Electronic Reminders of Late Payments
FICO survey shows banks should rely less on letters, more on digital communications
TORONTO, Canada — November 21, 2017
Canadian consumers are telling their banks to embrace the digital age. That was the message from a new survey on lender communications by Silicon Valley analytics firm FICO. Fourty-three per cent of respondents said they would prefer to be reminded of late payments by email, followed by text message at 21 per cent. But often their banks are sending them letters (26 per cent) or contacting them by phone (14 per cent).
More information: https://www.youtube.com/watch?v=uLeIGWHs9g0&feature=youtu.be
"Consumers are making it clear that when it comes to late payment reminders, they prefer the convenience of digital communications," said Kevin Deveau, Vice President and Managing Director of FICO Canada. "While Canadian banks are improving when it comes to using email, they could go even further. And when it comes to using text messages, lenders are lagging behind the preferences of their customers."
The survey also found that:
FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956 and based in Silicon Valley, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 180 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 100 countries do everything from protecting 2.6 billion payment cards from fraud, to helping people get credit, to ensuring that millions of airplanes and rental cars are in the right place at the right time.
Learn more at www.fico.com.
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Media Contact:Erin Griffin
Kaiser Lachance Communications
647-725-2520 ex 221